It's Decision Time

Updated: Jun 3, 2020

It's Decision Time

The million-dollar question is “What do I do next in my business?” There is no one-answer-fits-all. There are too many variables for that. But business owners are facing Decision Time and need guidance about how to make critical choices about re-opening their offices and interacting with employees and customers.

The fact of the problem is

  • No one knows how long the virus will be circulating in the population.

  • Business owners must evaluate the risk of re-opening their businesses in order to stay afloat financially.

  • Employees must evaluate the risk of returning to work for employers who decide to re-open their brick-and-mortar operations.

  • Customers must decide whether they are willing to shop in an environment they know is less safe than their homes.

  • If business owners decide the risk is not worth it, they must find new ways to run their businesses or face financial ruin.

When my clients are faced with such consequential unknowns, I recommend a process for bringing clarity to the problem. Here are some steps that may help you:

  1. Identify the questions you want answers to. When should my business re-open? What’s the best way to do that? Can I create a safe environment? How to work with my employees? What if my customers won’t come in to shop?

  2. Gather information. Explore all ideas, even those that are against your own. You could learn something important.

  3. Seek counsel from others in your industry and from people in your community.

  4. Identify your priorities.

  5. Formulate the answers to your questions. Make a decision.

  6. If your decision proves unsuccessful, correct your course. Nothing is set in stone. Every unsuccessful attempt brings you one step closer to the right decision.

The saying “Two heads are better than one” is true. Set an appointment so I can help you find the best answers to your questions and you can implement a plan you have confidence in.


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