The million-dollar question is “What do I do next in my business?” There is no one-answer-fits-all. There are too many variables for that. But business owners are facing Decision Time and need guidance about how to make critical choices about re-opening their offices and interacting with employees and customers.
The crux of the problem is
COVID-19 is a potentially deadly disease that is unusually communicable. There is no antidote and no vaccine.
Not everyone – business owners, employees and customers – faces the same level of risk. Most people don’t know if the person standing 6 feet away from him, or large segments of his customer base, is high-risk or not or whether customers co-habit with people who are at high risk.
Re-opening businesses increases the threat that more people will get COVID-19 and more people could possibly die because no one can guarantee a safe work environment.
No one knows how long the virus will be circulating in the population. It appears it won’t die off during the summer months, like the flu does. So, there’s a good argument that the current business climate is a new normal, not a temporary situation.
Business owners must evaluate the risk of re-opening their businesses in order to stay afloat financially. Employees must evaluate the risk of returning to work for employers who decide to re-open their brick-and-mortar operations. Customers must decide whether they are willing to shop in an environment they know is less safe than their homes.
If business owners decide the risk is not worth it, they must find new ways to run their businesses or face financial ruin.
When my clients are faced with such consequential unknowns, I recommend a process for bringing clarity to the problem. Here are some steps that may help you:
Identify the questions you want answers to. What do you want to know? If you should re-open your business? How’s the best way to do that? How can I work with my employees? What if my customers won’t come in to shop?
Gather information. Explore ideas that are opposed to your own. You could learn something important.
Seek counsel from others in your industry and from people in your community.
Identify your priorities.
Formulate the answers to your questions. Make a decision.
If your decision proves unsuccessful, correct your course. Nothing is set in concrete here. Every trial that proves to be unsuccessful brings you one step closer to the right decision.
The adage “Two heads are better than one” is true. Set an appointment
so I can help you find the best answers to your questions and you can implement a plan you have confidence in.